News & Events

January 22, 2021 This review covers emerging science and where the interest lies within the heart-health category, plus three strategies to merchandising success. While weight is often cited as a risk factor, Holtby says that the issue is more nuanced. “It is not just the amount of fat that is […]

Jan 15, 2021 The joint health supplement category appeals to three main consumer groups, offering plenty of room for new products, concepts and users. “Sports and fitness activities are tough on cartilage, continually creating rough spots and wearing it out,” commented Steve Holtby, president and CEO of Soft Gel Technologies […]

November 4, 2020 The wellness industry faces a double-edged sword: its products have never been more popular, but production hurdles have never been higher. Steve Holtby, president and CEO, Soft Gel Technologies Inc. (Commerce, CA), agrees. “People don’t realize how much freight is shipped on commercial aircraft,” he says. “We […]

September 24, 2020 7 top reasons to consider it, 13 questions you must ask, and cautions to keep in mind as COVID-19 continues to impact the supply chain. Steve Holtby, President & CEO, Soft Gel Technologies, Inc., …not[es] that contract manufacturers can provide instant expertise and infrastructure. This, he says, […]

August 4, 2020 Learn about ingredient solutions for the hot beauty-from-within category. Injuv® has solved the hyaluronic acid absorption dilemma—manufactured through a technique that greatly reduces molecular weight of HA, making it easily absorbed through the epithelial cells of the intestinal tract. Hyaluronic acid in its natural state is an […]

July 27, 2020 Supplement brands that cater to savvy seniors had better consider the demographic’s unique needs when designing their products. As Steve Holtby, president and CEO, Soft Gel Technologies Inc. (SGTI; Commerce, CA), points out, “The best actions we can take to prevent … premature aging include all those […]