July 27, 2020

Supplement brands that cater to savvy seniors had better consider the demographic’s unique needs when designing their products.

As Steve Holtby, president and CEO, Soft Gel Technologies Inc. (SGTI; Commerce, CA), points out, “The best actions we can take to prevent … premature aging include all those basic things that keep us physically and psychologically fit anyway: exercise, sleep, recovery, stress reduction, healthy relationships, and, importantly, diet and nutrition.”… “Getting older is inevitable, but people can age well by incorporating supplements into their daily regimens.”