November 4, 2020

The wellness industry faces a double-edged sword: its products have never been more popular, but production hurdles have never been higher.

Steve Holtby, president and CEO, Soft Gel Technologies Inc. (Commerce, CA), agrees. “People don’t realize how much freight is shipped on commercial aircraft,” he says. “We had a case of trying to deliver an international customer’s order and there were no flights to Macedonia—now called North Macedonia.” Ultimately, they flew the order to Frankfurt and delivered it by truck the rest of the way to the customer. “It took a long time and was very expensive,” Holtby says.