Jan 15, 2021

The joint health supplement category appeals to three main consumer groups, offering plenty of room for new products, concepts and users.

“Sports and fitness activities are tough on cartilage, continually creating rough spots and wearing it out,” commented Steve Holtby, president and CEO of Soft Gel Technologies Inc. For athletes in particular, he noted, joint pain frequently interferes with training and competitive performance. He pointed out maintaining joint health is not only important for short-term athletic objectives, but also for longer-term health and longevity.