If you’re ready to get your supplements on the shelves as soon as possible but aren’t sure where to start, collaborating with private label supplement manufacturers may be just what you need. Trusting them to get it right, you can let go of some technical tasks and turn your attention to other parts of your business. 

Choosing the right supplement manufacturing company to work with can make all the difference in your success, so how do you find the best one?

What Is a Private Label Supplement Manufacturer?

Supplement sales incorporate a lot of elements, including research and development, production regulations, and specific equipment. Not everyone who sells supplements has the resources or expertise to support the development and manufacturing parts of the process. 

Fortunately, you can work with a private label supplement manufacturer, who will handle all of these details for you. This is particularly wise for small businesses who don’t have the staff, space, equipment, or budget for making their own products. 

A private label supplement manufacturer can help you to: 

  • Increase efficiency
  • Monitor and manage the production process
  • Organize packaging
  • Market more effectively
  • Develop new products
  • Gather unusual ingredients
  • Make sure everything meets the highest standards and passes regulations 

Many business-savvy and educated company owners prefer to outsource this part of the process so they can focus on the marketing, logistical, and financial aspects, along with day-to-day operations.

Private Label vs. White Label

White label products are also referred to as stock products. The biggest difference between white label and private label products is that white label items are made: 

  • In bulk
  • In advance
  • For multiple buyers

Essentially, “white label” is a term used to include stock products sold by multiple companies using their own logos and brand names. White label products often give a higher ROI since they are ready and waiting when you need them.

Private label products, on the other hand, are custom-made for a specific brand or seller. Although it may take longer to get your product on the market, you can design it exactly the way you want it. You’ll need to factor in time for research and development, but in the end, you’ll have a product that is exclusive to your brand.

How to Choose the Best Private Label Supplement Manufacturer

It’s essential to choose a private label supplement manufacturer you trust and work well with. You’ll be counting on them to deliver products that meet your standards and specifications, and you don’t want to have to worry about whether they’ll get the job done. Use the criteria below to help you find the best private label manufacturer for your supplements.


Look for a provider that has earned international certifications from third-party inspectors. This will help you be confident you are working with a company that follows safety regulations and meets high industry standards.


Find out if the manufacturer provides both private label and white label supplements. This way, you can offer many popular stock items to your customers, as well as a few custom brand formulas.

Quality Ingredients

Ask them what ingredient options they offer, as well as where they source them from and whether they’ve been tested for safety and potency. If they can provide a wide variety of high-quality, patent-protected, international ingredients from an extensive network of suppliers, they will likely be able to accommodate your needs.


When you work with a private label manufacturer, it is essential to know their policy for working with new products. If you work with them to create a unique formula, do you retain the rights to the recipe, or can they share it with other buyers? Look for a company that will create a turnkey product just for you and keep the formula private.

Soft Gel Technologies

With Soft Gel Technologies, you get all the benefits of working with the best private label supplement manufacturers, including those mentioned above. Contact us to find out how we can help you create custom products, provide white label supplements, and more.