September 26, 2019

Letting someone else deal with the “headaches” so you can focus on making your brand shine? That’s just one of the reasons experts say CMOs can help you get ahead. But choosing a qualified, quality partner is essential.

“While the decision to subcontract is a big one, Steve Holtby, president and CEO of Soft Gel Technologies, Inc., adds more reasons to do so: ‘Customers primarily want a contract manufacturer because they want the benefits of having a manufacturing operation without the overhead or the headache. By outsourcing manufacturing to a company who has the knowledge and expertise to produce a quality finished product, a customer can focus on other aspects of business, including branding, marketing, and selling of the finished goods.’”