Antioxidants in 2020: Their next phase of growth

Jun 9, 2020

Navigating the current market using a healthy dose of hindsight, antioxidants are well positioned to write a new chapter in their next phase of growth.

Steve Holtby, president and CEO, Soft Gel Technologies Inc. (Los Angeles), says educating consumers about antioxidants has not been easy because it requires an understanding of cellular biochemistry and physiology. Soft Gel’s Holtby also believes that antioxidants tend to have more strength together than alone. Holtby also points out that most antioxidants lose their protective power once they have quenched a single free radical. “Five antioxidants—alpha-lipoic acid, the complete vitamin E complex (tocopherols and tocotrienols), vitamin C (in both fat- and water-soluble forms), glutathione, and coenzyme Q10—are unique in their synergistic ability to ‘recycle’ one another into their active READ MORE