February 20, 2020

Contract manufacturers share trends they see based on what’s made in their facilities.

“Steve Holtby, President and CEO, Soft Gel Technologies Inc. (Los Angeles, CA): ‘Consumers look for bioavailability, potency, and purity as key factors in their supplement purchases. Another trend is that consumers want ‘natural’ supplements—those without fillers or chemicals, products made with natural and/or hypoallergenic ingredients, and gentle/buffered formulations.’”