In today's highly competitive environment, successful marketing is the key to motivating consumers to buy your message and make the sale. As challenging as this sounds, we are committed to helping marketers effectively communicate the benefits of our products. We have always held the position that education is the best tool for imparting this information to marketers, retailers, and consumers alike.

Before we even select a product to market, we evaluate its scientific merits. We want to offer products that are safe and effective, so we review the latest research and even fund additional studies to lend credibility and add value for your consumers. Once a formula is chosen, we work diligently to create a successful branding message.

One of our primary means of educating our customers is through our comprehensive, fact-filled product brochures. We provide an in-depth discussion of a specific health concern that may be supported by the particular product highlighted, and explain how the active compounds are beneficial to this condition. Major distribution of these brochures occurs through in-house mailings to our vast customer database. We feel it is advantageous to let our customers know of any new products or updates before the information is supplied to the general public. Product brochures are also available free of charge at our booth when we exhibit at industry trade shows.

SGTI® has always had a strong presence at major trade shows. We continue our quest in providing educational opportunities to our customers by hosting several vendor presentations. Professional guest lecturers speak on our behalf about the merits of several of our branded products. This is considered an invaluable investment. In addition to lectures, we have presented scientific posters at both trade shows and scientific meetings, including the International Coenzyme Q10 Association annual conference. Many of our presentations are recorded and produced onto DVD, which are then available to customers for learning purposes -- again, without any charge.

Our educational outreach efforts don't stop here. We also create press releases and product advertisements; are proud sponsors of daily newsletters from NutraIngredients-USA and NPI Center; and have partnered with Virgo Publishing in developing web-based modules about our key products on their NutriLearn.com web site. Nutrilearn is a training program that allows us to present in-depth information to marketers, retailers, and other interested candidates, and test their comprehension of the topic with a multiple-choice exam at the end of the module. SGTI® will continue to be a reputable source of information for its customers.